It is going to get easier to navigate the City of Amarillo’s website.

In 2024 the city will be using a digital human, called Emma to help with issues regarding communicating with the refugee population.

Emma will be multi-lingual, and designed with the city’s identity, tone of voice, and information. She will be available to answer your questions, about park facilities, the trash pick-up schedule, and senior citizen activities. 

City Officials believe being open and transparent about the issues that we’re facing and having open dialogue is important.

The city is not putting anything in the digital human that isn’t publicly available. it’s all stuff that’s on the website. it’s not connected to any internal systems, it’s not going to have customer information it’s just the same information on the site.

The digital human will be able to speak 96 languages