A man identified as Kenneth Morris died as the result of a motorcycle crash on US 87 in Potter County.

The 64-year-old Fritch resident was riding north on US 87 when it appears he failed to negotiate a curve and entered the center median before losing control of his motorcycle.

Striking the median caused Morris to be thrown from his motorcycle after it was thrown onto its side. 

Morris was pronounced dead at the scene.

That investigation continues.