As many states are decreasing their Covid restrictions, people are starting to feel somewhat normal again and thinking about life post-pandemic.

That’s where Extra gum conveniently pops in. In a recent ad called, “For When It’s Time”, the gum company shows a day when all of a sudden everything is back open and people are running to hug and kiss each other.

Since we’ve all been under masks for over a year, gum certainly comes in handy and as Extra puts it at the end of the ad, “We could all use a fresh start”.